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New Carpet for Your Home
Dover Floor Covering Sells and Installs All Types of New Carpet
New Laminate Flooring
We Sell and Install Laminate Floors
Hard Wood Flooring
New Pre Finished Hardwood Flooring for Your Home
Ceramic Tile Flooring
Dover Floor Covering Carries All of the Top Sellers in Ceramic Tile

Free Carpet Installation!




Conqueror Nylon Carpet

Free installation on carpet purchased through the month of August, 2020*.

Hurry because this sale will not last long.


*Restrictions apply. Call store for details.

New Hardwood Flooring


Cafe Society French Roast Oak Hardwood Flooring

New engineered hardwood flooring style! This hardwood floor is 5" wide, comes in 4 colors and features rolled edges for a distinctive look!

$3.99 per sq ft.

Hurry because this sale will not last long. See all colors here.



Solid Hardwood Flooring Sale!


Whitewater Natural Hickory Hardwood Flooring

Solid hardwood flooring styles from Chelsea Plank Flooring! This hardwood flooring comes in a random width configuration. 3", 4", 5" installation pattern.

$6.99 per sq ft*

Hurry because this sale will not last long.


LVT Sale!


Bowman LVT Driftwood Grey

Sale on luxury vinyl tile. Mohawk Flooring's LVT comes in 14 unique colors with a beveled edge that creates a realisitic wood looking floor but with the water resistance of vinyl flooring.

$1.79 per sq. ft with LVT installation purchase*


Carpet Installation and Hardwood Flooring! Shop in Your Own Home!

Updated August 1st, 2020

Is your carpet looking old, worn and matted down? How about your kitchen flooring? We here at Dover Floor Covering feature all of the newest styles in floor covering including new carpet, hardwood flooring, vinyl flooring, ceramic tile, waterproof flooring, LVT and laminate flooring. Shop for flooring in the comfort of your own home! Dover Floor Covering's mobile showroom on wheels saves time, money and gas. From the comfort of your home you can browse through a myriad of flooring samples making it easy to match your decor in your home's natural lighting.

From soft carpet to new hardwood flooring, that offer beauty and durability, to laminate flooring, ceramic tile and vinyl flooring, Dover Floor Covering has you covered.

Jeff Dean Owner of Dover Floor CoveringNew soft carpet styles by Beaulieu of America and Mohawk are featured for your living room, dining room, bedrooms and hallways. We also carry Mohawk's newest carpet yarn style Triexta! (Smartstrand). Congoleum vinyl products are our preferred cushioned products for kitchens, bathrooms and entry ways. Mohawk ceramic tile is a beautiful addition to any master bath, kitchen, entry or mud room. Laminate floors can be installed or purchased separately for the do-it your selfer.

We Will Not be Undersold on New Carpet or Hardwood Flooring!

Because of our low overhead, we can meet or beat most every price on new flooring! We understand that in the current economy, lower flooring prices are more important than ever. But not only low prices but great value. We only use highly qualified flooring installation crews that are hand picked. You no longer have to "hope" you get a good installer from one of the big box stores. You can know that you will get our best flooring installation crew for your home improvement project. Call today for your in home consultation. 248-505-4648.

Carpet Installation

Dover Floor Covering provides some of the best styles, colors and prices on new carpet. With our low overhead, Dover Floor Covering is dedicated to passing along those savings to our customers! Our company vans are jam packed with enough new carpet samples to fill a small carpet store. We have a large selection of carpet styles that include designer multi-toned cut pile carpets, fashionable berbers, textured weaves, level looped carpet, patterned carpet and more! We also carry every different carpet yarn available. We have nylon carpets, solution dyed nylon carpets, polyester, Smartstrand, olefin and more.

We take great pride in our carpet installation services. Dover Floor Covering only uses high quality carpet installation crews. Our promise to you is to be on the job site on your scheduled installation day. We will be on time and will perform the carpet installation in a professional manner.

Hardwood Floor Installation

Hardwood flooring will add beauty, performance and value to your home. Dover Floor Covering carries a variety of hardwood flooring including: engineered hardwood flooring and solid hardwood flooring. Some of the hardwood species we carry are: oak hardwood flooring, maple, hickory, American cherry, ash, birch, walnut, Brazilian Cherry and lots more. The hand rubbed oil finished hardwood floors are a must see. 

Dover Floor Covering also provides high quality hardwood floor installation. We can install solid hardwood flooring, engineered hardwood flooring or click together floating hardwood flooring. Nail down, staple down, glue down or click, hardwood floor installation is what we specialize in. Call today for an in home consultation.

Vinyl Flooring, Ceramic Tile and Luxury Vinyl Tile

Dover Floor Covering also carries sheet vinyl flooring, ceramic tile, LVT and most every type of flooring available for residential installation. We also carry the new waterproof flooring. This type of flooring is under the LVT banner and is great for wet areas in the home. Areas such as basements, laundry rooms, mud rooms, kitchens and any other room in the home where water may be an issue. Vinyl installation and tile floor installation can also be provided.

We Are a Locally Based Flooring Company!

We serve the fine communities of White Lake, Highland, Milford, Bloomfield Hills, Brighton, Clarkston, Northville, Commerce, Davisburg, Holly, Walled Lake, Wixom, Novi, West Bloomfield, Waterford, Hartland, South Lyon, Oakland County and many, many more.


  Flooring Blog

August 1st, 2020

Commercial Carpet

Commercial Carpet

Commercial carpet for low to medium wear situations. Lately we've been selling and installing quite a bit of commercial flooring. Commercial carpet, LVT, commercial tile and sheet vinyl and more. So what types of flooring is good for commercial applications. This article is going to focus on commercial carpet and it's applications.
First let's concentrate on important considerations for general commercial applications. Most commercial carpet doesn't wear out and need to be replaced. Most commercial carpet is replaced because it's stained beyond cleanability or ripped, torn or otherwise damaged beyond repair. Most commercial carpets will exceed any wear issues. In fact, I don't know if I've ever replaced a commercial carpet due to wear in my over 42 years of experience in the flooring field! I'm not saying it can't happen but it usually doesn't.
So, this being the case, most commercial carpet applications should be more concerned with dirt and stain hiding features along with resistance to damage and matting going forward!
In the old days (and I was around for some of those) lot's of store owners would purchase low, level loop construction carpet made with olefin yarn. Level loop carpet is a low profile carpet that was constructed in loops. Those loops were very high wearing because the carpet yarn took the wear on the sides of the yarn instead of the tips. Most carpet wear (as described by the manufacturers as "fiber loss") occurs as you abrade the cut ends of the carpet yarn. The tips of the carpet. When you wear on the sides of the carpet yarn there is very little if any fiber loss. For this reason, most commercial carpet is made in the loop style.
Where things have changed (for the better I might add) is in the fiber material itself. At least when it comes to low to medium wearing applications. Remember I said earlier that most store owners would be olefin level loop carpet. Olefin being the material that the carpet yarn was made of. Commercial carpet is still constructed with olefin yarn but most commercial carpet is now made with nylon yarn. Nylon yarn is the best yarn for most commercial carpet applications. Not only does nylon wear better than olefin but it's much tougher against abuse.
Olefin yarn has a lower melt level so it can disfigure when something is dragged across it. I heard a story years ago (over 35 years ago now) and it was about a library where olefin level loop carpet was installed. Really bad choice. Apparently whoever sold it to them didn't know what they were doing because during normal library activities (in this case, kids were scooting their chairs in and out at the tables to get up and down) the carpet showed repeated marks and mars. What was happening was the friction from the chairs moving in and out was causing heat. The heat from the friction would soften up the olefin yarn and mar the surface. This was a permanent mark and totally ruined the carpet.
Nylon carpet will not mark up like olefin yarn does. Another advantage to nylon yarn that it is very resilient. Having something like a desk or file cabinets on a nylon carpet shouldn't permanently crush the carpet down. With olefin carpet it will. Nylon carpet costs just a little more than olefin but the benefits are off the charts. Plus, with most commercial carpet being solution dyed, they will resist most stains. So, nylon commercial carpet is high wearing, extremely stain resistant and holds up great to excessive wear and abuse.



Contact Us

Dover Floor Covering

White Lake, MI 48383


Why We're Better


  • In home flooring consultation for your convenience
  • Our installation crews are hand picked and of the highest quality
  • Family owned and operated
  • A Michigan based company (giving jobs to Michigan people)
  • Over 38 years experience in the floor covering business
  • Low overhead means lower prices to our customers
  • Customer satisfaction is our highest priority


Flooring Brands

Mohawk Flooring

Engineered Floors Carpet

Chelsea Plank Flooring Hardwood Flooring

Mohawk Solidtech LVP

Dream Weaver Carpet

Dixie Home Carpet

Phenix Logo

StainMaster Logo

Smart Strand Carpet

Pentz Commercial Carpet

Brands We Carry

  • Engineered Floors
  • Mohawk
  • Dixie Home
  • Phenix Flooring
  • Stainmaster
  • Chelsea Plank Flooring
  • Armstrong
  • Horizon
  • Aladdin
  • Congoleum
  • and many more

Cities We Serve

We accept mastercardWe Accept Visa Credit CardsWe Accept Discover Card Credit CardsWe accept American Express


White Lake • Highland • Milford • Hartland • Wixom • New Hudson • Walled Lake • Northville • Plymouth • South Lyon • Salem • Novi • Commerce • Waterford • Keego Harbor • West Bloomfield • Bloomfield Hills • Clarkston • Commerce Township • Brighton • Howell • Auburn Hills • Lake Orion • Oxford • Davisburg • Fenton • Holly Oakland County • Livingston County


See our page on Google

Review #1

Laminate Flooring Testimonial

"Thank you so very much for the wonderful job your team did on our master bedroom!  We just love our new carpet.  The cats also approve.  We just got back from Europe on Thursday.  It was such a joy to come home to our soft, luxurious new carpet.  It was truly a pleasure doing business with you...we will always recommend your company!  Thanks again."

Eric and Sandy

Review #2

New Carpet Flooring Testimonial

"Your installer did a fine job with re-stretching my carpet!  And thank you so much for your generosity and please accept my sincerest gratitude."


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